Vision

"Spreading Happiness by Smart
Application of Technology"

Mission

"We are a leading Indian electrical brand with significant global presence. We are focused on making customers happy by consistently providing smart electrical solutions through innovation, world-class manufacturing practices, knowledgeable and customer-oriented distribution network, highly responsive after sales service and engaged employees."

Our Values

  • Excellence
  • Integrity
  • Collaboration
  • Trust
  • Care
  • We consistently aim to achieve and exceed global benchmarks in quality and best practices.
  • We always strive for fresher ideas and newer ways of doing things.
  • We are most responsive to changing modern lifestyles and consumer needs.
  • We demonstrate drive and commitment for performance.
  • We are committed to the highest standards of professional ethics and honesty
  • We are credible, we do what we say
  • We act in accordance to our roles and responsibilities
  • We are accountable for both our successes and failures and do not allocate blame
  • We speak up openly without fear
  • We collaborate across functions and businesses to drive organization goals
  • We build mutually rewarding long term relationship based on trust and credibility
  • We respect diversity and believe in consulting, engaging and empowering people
  • We celebrate collaboration and take pride in our own work and that of others
  • We foster a culture of belief and trust
  • We are open and transparent in sharing relevant information to all stakeholders
  • We are an open organization which values everyone's point of view regardless of one's position in the hierarchy
  • We provide enough freedom and space for people to deliver on their commitments
  • We encourage practicing empathy in all our acts
  • We respect each individual and value everyone's contribution in the value chain
  • We care for the need of individual and professional development
  • We partner in creating a caring environment

Orient Anthem Video

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Code Of Ethical Standards and Behavioural Conduct
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