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  • Feb 23 2017

    Orient Electric sets industry benchmark with the launch of very silent, very powerful Aeroquiet Ceiling Fan

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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  • Jan 15 2017

    Orient Electric opens its exclusive ‘Smart Shop’ in Raipur

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.
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  • Dec 16 2016

    Orient Electric bags National Energy and Conservation Award 2016

    Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.
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  • Nov 19 2016

    Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan in Nepal

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.
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  • Oct 17 2016

    Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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  • Oct 16 2016

    Orient Electric opens its exclusive ‘Smart Shop’ in Ballabgarh

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.
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  • Sep 06 2016

    Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards

    Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting
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  • Sep 06 2016

    Orient Electric awards its digital mandate to DigitasLBi

    Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.
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  • Jul 07 2016

    Orient Electric becomes India’s first brand to get BEE rating for its LED lamps

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.
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  • May 24 2016

    Orient Electric opens its exclusive ‘Smart Shop’ in Indore

    Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof.
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  • Apr 08 2016

    Orient Electric opens its first exclusive ‘Smart Shop’ at Karnal

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under
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  • Oct 10 2015

    Orient Electric bags the prestigious ‘Icon of the Year 2015’ award

    New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on
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  • Oct 07 2015

    Orient Electric enters low-voltage switchgear market

    New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.
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  • Sep 21 2015

    Orient Electric’s new integrated brand campaign urges Indian households to switch to LED lighting

    New Delhi, 21 September, 2015 – Orient Electric has launched an integrated brand campaign for LED Lighting. The campaign featuring Mahendra Singh Dhoni urges Indian consumers to shift completely from conventional to LED Lighting.
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  • Aug 21 2015

    Orient Electric bags ‘Make in India Awards for Excellence – 2015’

    New Delhi, 21 August 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla group, has bagged the prestigious ‘Make in India Awards for Excellence – 2015’ in the Consumer Electrical Products category at a grand ceremony held on
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  • Mar 12 2015

    Orient Electric launches its premium range of BLDC fans, which consume 50% less energy

    Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla group, today unveiled its premium range of BLDC (
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  • Mar 10 2015

    Cutting edge fan designs by National Institute of Design students create stir at the first Orient Electric Design Awards

    New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.
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  • Mar 03 2015

    Orient Electric announces change in leadership

    New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.
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  • Jan 19 2015

    Orient Electric’s Strategic Repositioning campaign bagged Bronze award at Effie 2014

    New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it
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  • Dec 31 2014

    Orient Electric launches Ecotech fans which consume 50% less energy

    National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le
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  • Dec 18 2014

    Orient Electric is now the new Superbrand of Fans

    National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.
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  • Sep 18 2014

    Orient Electric unveils its new range of Professional Luminaires

    National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi.
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  • Aug 22 2014

    Orient Electric wins the "Brand Revitalization Award" at World Brand Congress 2014

    National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore.
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  • Jun 30 2014

    Orient Electric introduces Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology

    National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).
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  • Apr 16 2014

    Orient unveils its new brand identity, consolidates businesses to be a lifestyle home solutions provider

    Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric
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  • Jan 27 2014

    Orient opens its exclusive store at Faridabad

    Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s ran
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