What's Trending

Get Smart

Latest Blog Posts

  • Still stuck with those flickering tube lights? It’s time to switch to LED Battens

    Posted 14th August 2017

    I am sure many of us will relate to this conversation. Whenever a Fluorescent tube light (FTL) starts to flicker, fails to light up or begins to lose brightness

    Read More
  • Lumens per watt. Why does it matter?

    Posted 11th August 2017

    Higher the wattage of a bulb, the brighter is the light. The statement holds true for the almost extinct incandescent bulbs, however, it’s not relevant in case of LED lighting.

    Read More
  • Smart tips to slice your home cooling costs

    Posted 10th August 2017

    With energy costs skyrocketing, smart consumers of today are seeking different ways to improve the energy efficiency of their homes and benefit from substantial savings.

    Read More
  • Orient Electric has been awarded the status of being one of the "Asia's Greatest Brands 2016"

    Read More
  • Orient Electric's Lighting division bagged the "National Energy and Conservation Awards 2016"

    Read More
  • Orient Electric has been awarded the prestigious ‘Business Superbrand’..

    Read More
  • Orient Electric has received ‘National Record’ certification

    Read More
  • Orient Electric received the prestigious Global Quality Award

    Read More
  • It earned the status of being one of the India's most

    Read More
  • Orient Electric won the prestigious 'Icon of the Year 2015'

    Read More
  • Find Nearest
    Store
  • Find Nearest
    Service Center

One-Stop Brand for Electrical Lifestyle Solutions

Orient Electric is part of the diversified Indian conglomerate CK Birla Group. A global market leader in the electrical industry, Orient Electric offers diverse selection of consumer electrical solutions including Fans, Home appliances, Lighting and Switchgear. It has been a household name in the Indian fan Industry for over 60 years. Orient Electric takes pride in its R&D capabilities, spirit of continuous innovation and commitment to manufacture cutting-edge lifestyle electrical products that meet the needs and expectations of new age consumers. Orient Electric operates in over 35 countries and is the largest manufacturer and exporter of fans in India. The company has a strong pan India presence with more than 100,000 retail outlets, 3500 retailers and distributors, and 153 service centres across the nation. Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier electrical lifestyle solutions provider. Read More...
  • 1939 The Journey Begins

    Orient Electric is a division of Orient Paper and Industries Limited (OPIL), which was incorporated as Orient Paper Mills Ltd. in 1939. The C K Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India. As of today, OPIL has established its identity as an industry leading multi-product company that manufactures a wide range of writing papers, printing papers, industrial papers, speciality papers, paper products and boards. The C K Birla Group has promoted and established a large number of industrial undertakings manufacturing a diverse range of products such as Automobiles, Earthmoving Equipment, Engineering Products, Ball Bearings, Building Materials, Chemical Plants and Software Development etc.

  • 1954 Inducted into CK Birla Group

    The C K Birla Group, as part of its growth plan, laid foundation of Orient General Industries Ltd in 1954. The 100 percent subsidiary company engaged in the manufacturing of electrical goods and appliancessuch as exhaust and ventilation devices, motors etc.

  • 1990 Developed & Patented PSPO technology

    Orient Electric developed and patented the revolutionary PSPO (Peak Speed Performance Output) technology in early 90’s which changed the industry outlook all together. In order to improve production, meet the ever-changing needs of the customers, and establish itself as a global market leader, Orient Electric also equipped its manufacturing plants at Faridabad in Haryana and Kolkata in the state of West Bengal with state of the art machinery and technology.

  • 2008 Enters into Lighting Business

    Capitalizing on its strong brand identity developed over the years, Orient Electric forayed into a new range of electrical products. It started trading of CFLs (compact fluorescent) and FTLs (fluorescent tube) in the year 2007. In 2008, the company set up an advanced manufacturing unit at Faridabad in the state of Haryana dedicated to manufacturing of CFLs and FTLs.

  • 2011 Forays into Home Appliances Business

    Orient Electric ventured into the home appliances market in 2011 with a wide range of products including Juicer Mixer Grinders, Mixer Grinders, Toasters, Electric Kettle, Coolers, Induction Cooker, Rice Cooker, Geysers, Electric Iron and Water Heaters. Orient Electric's Home Appliances division now enjoys a pan India presence with a strong distribution network.

  • 2015 Ventures into Switchgear Business

    Continuing with its efforts to position itself as one-stop solution provider of lifestyle electrical solutions, Orient Electric forayed into the Switchgear market. The products in the low voltage Switchgear range are MCBs, RCBs, Isolators and Distribution boards. The company manufactures the Switchgear range at its state of the art manufacturing facility located at Noida in the state of Uttar Pradesh.

  • 2016India’s first brand to get BEE rating for its LED lamps & opens up its first exclusive Smart Shop

    Orient Electric became the first Indian lighting brand in 2016 to have been awarded 3-Star rating by BEE for its LED lamps which serves as a testimony to the company’s voluntary commitment to developing innovative, aesthetically pleasing and technologically advanced lighting products. As part of its ongoing efforts in creating more engagement points to improve consumer experience, Orient Electric opened its first exclusive Smart Shop in Karnal, Haryana which offers consumers an opportunity to see, touch and buy Orient’s entire range of products under one roof.