Awards & Accolades

  • Iconic Brands of India 2023

    Orient Electric features among the "Iconic Brands of India" for the year 2023 by ET Edge...

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  • Most Trusted Brands of India 2023

    Orient Electric has been recognised as one of the 'Most Trusted Brands of India 2023' by Team...

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  • Superbrand 2023

    Orient Electric has retained the consumer validated 'Superbrand 2023' status for Fans, Air Coolers, and Lighting...

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  • The Economic Times Iconic Brands of India 2022

    Orient Electric has been featured among the India's Iconic Brands for the year 2022 by ET Edge...

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  • Most Trusted Brands of India award

    Orient Electric has been recognised as one of the ‘Most Trusted Brands of India 2022’ by Team Marksmen based...

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  • Prestigious Brands of Asia award

    Orient Electric has been conferred with the ‘Prestigious Brands of Asia 2021-22’ award by Herald Global and BARC Asia...

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  • Great Place To Work Certification

    Orient Electric has been certified as a 'Great Place To Work' for the third year in a row, for the period...

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  • The Economic Times Best Brand 2021

    Orient Electric was recognised as one of India's Best Brands for the year 2021 by ET Edge - An Economic...

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  • National Energy Conservation Award 2021

    Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2021 under...

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  • The Economic Times Best Brand 2020 Award

    Orient Electric has been certified as a 'Great Place To Work' for the...

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  • The Economic Times Best Brand 2020- Award

    Orient Electric was conferred with "The Economic Times Best Brand 2020? award at a virtual awards...

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  • Orient Electric Great Place To Work Award

    Orient Electric Limited has been certified as a 'Great Place To Work' ...

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  • Orient Electric India Content Leadership 2019 Award

    Orient Electric Limited was conferred with the 'India Content Leadership 2019'...

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  • Asia's Most Promising Brand 2019

    Orient Electric has been awarded the status of being one of the "Asia's Most...

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  • Superbrand 2019

    Orient Electric has received the illustrious consumer validated "Superbrand 2019"? status...

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  • The Economic Times Best Brand 2019

    Orient Electric Limited was conferred with "The Economic Times Best Brand 2019"? award for...

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  • Best Brand Campaign of the Year Award

    Orient Electric Limited bagged the TAVF 2018 Best Brand Campaign of the Year award for its...

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  • Best Innovative Brand Award 2018

    Orient Electric Limited was conferred with the prestigious "Best Innovative Brand 2018"? award at...

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  • Golden Peacock Occupational Health & Safety Award 2018

    Orient Electric Limited bagged the globally acclaimed Golden Peacock Occupational Health & Safety...

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  • The Economic Times Promising Brand 2018

    Orient Electric has received many prestigious awards and accolades to date for its commitment...

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  • Superbrand 2017

    Orient Electric has been awarded the prestigious "Business Superbrand"..

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  • Asia's Greatest Brands 2016 Award

    Orient Electric has been awarded the status of being one of the "Asia's Greatest Brands 2016"

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  • National Energy Conservation Award 2016

    Orient Electric's Lighting division bagged the "National Energy and Conservation Awards 2016"

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  • Business Superbrand

    Orient Electric has been awarded the prestigious "Business Superbrand"..

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Latest Blog Posts

  • This Diwali Gift More Than Just Mithai

    • Posted November 01, 2023

    It's that time of the year again when the stars are shining brighter on the street and kids are eagerly waiting to savour the newest

  • Say goodbye to the woes of power cuts with Emergency LED lights

    • Posted February 23, 2021

    Simply imagine being in the kitchen cooking something special for the guests or being at your shop showing products to the customer or doing

  • Air Cooler Buying Guide - Tips to help you choose the right air cooler

    • Posted February 15, 2021

    As temperatures start to rise in India with the onset of long and hot summer, people turn to cooling appliances to keep themselves and their

One-Stop Brand for Electrical Lifestyle Solutions

Orient Electric Limited (OEL) is part of the diversified USD 2.9 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for almost seven decades, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances, Switchgears, and other electrical solutions. OEL is a nimble organisation focused not merely on carving out larger market shares but delivering compelling consumer experiences and creating markets niches through differentiated products. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.
OEL takes pride in its R&D capabilities, spirit of continuous innovation and commitment to manufacture cutting-edge lifestyle electrical products that are healthier, safer, energy-efficient and add convenience to life. The company has fully integrated manufacturing facilities based in Kolkata, Faridabad, and Noida. OEL is the largest exporter of fans from India with presence in over 30 international markets. It is also the second largest manufacturer of LED bulbs in India and the first Indian lighting brand to have been awarded BEE star rating for LED bulbs. In the domestic market, it has a well-organised distribution network reaching 1,25,000 retail outlets and a strong service network covering more than 450 cities.
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  • 1939 The Journey Begins

    Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India.

  • 1954 Inducted into CK Birla Group

    Orient Fans, the erstwhile Calcutta Electrical Manufacturing Company, became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric in 2014.

  • 1990 Developed & Patented PSPO technology

    Orient Electric developed and patented the revolutionary PSPO (Peak Speed Performance Output) technology in early 90's which changed the industry outlook altogether. In order to improve production, meet the ever-changing needs of the customers, and establish itself as a global market leader, Orient Electric also equipped its manufacturing plants at Faridabad in Haryana and Kolkata in the state of West Bengal with state of the art machinery and technology.

  • 2008 Enters into Lighting Business

    Leveraging its strong brand identity developed over the years, Orient Electric forayed into a new range of electrical products. It started trading of CFLs (compact fluorescent) and FTLs (fluorescent tube) in the year 2007. In 2008, the company set up an advanced manufacturing unit at Faridabad in the state of Haryana dedicated to manufacturing of CFLs and FTLs.It later ventured into LED lighting solutions in 2014 and as of today, it is one of the leading lighting companies in India with a diverse LED-centric portfolio.

  • 2011 Forays into Home Appliances Business

    Orient Electric ventured into the home appliances market in 2011 with a wide range of products including Air Coolers, Water Heaters, Juicer Mixer Grinders, Mixer Grinders, Toasters, Electric Kettles, Coolers, Induction Cookers, Rice Cookers and Electric Irons. Orient Electric's Home Appliances division today enjoys a pan India presence with a strong distribution network.

  • 2014 New brand identity unveiled

    The company changed its brand name and identity from 'Orient Electricals' to 'Orient Electric' and consolidated its business verticals of Fans, Lighting and Home Appliances. The brand revamp was done with an aim to establish the company's identity as a one-stop home solutions provider with the next generation customers who make informed buying decisions. As part of the brand repositioning plan, the company also launched a new unified communications campaign 'Switch to smart' and its new logo in the vibrant colour 'orange'. The year also marked the launch of BLDC fans and Orient Electric's entry into LED lighting solutions.

  • 2015 Ventures into Switchgear Business

    Continuing with its efforts to position itself as one-stop solution provider of lifestyle electrical solutions, Orient Electric forayed into the Switchgear market. Orient Electric's smart range of energy-efficient LV Switchgear products includes MCB (Miniature Circuit Breakers), RCCB (Residual Current Circuit Breakers), Isolators and Distribution Boards. The company manufactures the Switchgear range at its state of the art manufacturing facility located at Noida in the state of Uttar Pradesh.

  • 2016 Receives BEE star rating for LED lamps

    On January 16, 2019, Orient Electric announced the national launch of India's first smart ceiling fan Aeroslim which set new standards in the segment with its IoT & voice control, one-of-a-kind slim cylindrical design and energy-efficient inverter motor.

  • 2017 Orient Electric demerges as a separate entity

    Orient Electric gets demerged from Orient Paper & Industries Limited (OPIL) into a separate listed entity, Orient Electric Limited (OEL). The Scheme of demerger was approved by the Kolkata Bench of the National Company Law Tribunal on November 9, 2017.

  • 2018 Orient Electric gets listed on the stock exchanges

    On 14th May 2018, Orient Electric Limited got listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Orient Electric Ltd. stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.

  • 2019 Launched India's first smart ceiling fan

    Orient Electric makes its way into the list of 2020 Fortune India 500 - India's Largest Corporations. The recognition validates the robustness of company's business model and is reflective of its ambitious growth journey as a standalone company.

  • 2020 Enters 'Fortune India 500' list

    Orient Electric makes its way into the list of 2020 Fortune India 500 - India's Largest Corporations. The recognition validates the robustness of company's business model and is reflective of its ambitious growth journey as a standalone company..

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