Stay Informed
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Sep
04
2018
MS Dhoni urges people to switch to India’s first BEE 5-Star rated LED bulbs in Orient Electric’s latest ad campaign
Orient Electric, part of the USD 1.8 billion CK Birla group, has launched an integrated advertising campaign featuring MS Dhoni to promote its BEE 5-star rated LED bulbs.
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Aug
22
2018
Orient Electric eyes over 50% market share in the premium fans segment
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, showcased its complete range of premium ceiling fans at a press conference held in Kolkata, West Bengal. The phenomenal success of Aero Series range of aerodynamically design
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Aug
13
2018
Orient Electric becomes India’s first brand to get BEE 5-star rating for its LED bulbs
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).
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Jul
09
2018
Orient Electric bags the prestigious Golden Peacock Occupational Health & Safety Award 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the globally acclaimed Golden Peacock Occupational Health & Safety Award (GPOHSA) for the year 2018 for its manufacturing facility at Faridabad.
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Jun
27
2018
Retailers in Rajasthan win big through Orient Electric’s loyalty program
Orient Electric, part of the diversified USD 1.8 billion CK Birla Group, today announced the winners of its Orient Connect Summer Bonanza campaign at a mega draw held at Jaipur in the presence of retailers, company officials and media.
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May
14
2018
Orient Electric debuts on stock exchanges and hits upper circuit at Rs. 142
India’s leading consumer electrical player, Orient Electric Limited, today got listed at Rs. 135.25 on the Bombay Stock Exchange (BSE) & National Stock Exchange (NSE) and hit the upper circuit limit of 5% to Rs 142.
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May
02
2018
Orient Electric launches a new range of 5-blade portable fans
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the launch of its 5-blade Wind-Pro series of portable fans which promises high air thrust and delivery with silent operation.
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Apr
30
2018
Silent fans take Orient Electric to No. 1 position in the premium segment
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has registered a robust increase in market share in the premium fans segment from 19% to 35% within one year.
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Feb
19
2018
Orient Electric brings world class technology to its premium fans, launches Aerocool with winglet technology & aerofoil design
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerocool super premium ceiling fan which promises highest air delivery of 300 CMM with minimum air vortex and sound.
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Jan
16
2018
Orient Electric presents the ‘Song of Silence’ in its new TVC for Aerostorm fan featuring MS Dhoni
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new TVC campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm super premium ceiling fan.
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Jan
16
2018
Orient Electric launches Aerostorm fan, with Amazon
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerostorm premium ceiling fan with a tie-up with Amazon.
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Jan
08
2018
Orient Electric gets positive response for LED Battens, expands range
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED Batten range following the overwhelming response it has received from the trade as well as consumers.
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Dec
30
2017
Orient Electric spreads warmth among homeless with ‘Winter of Hope’ campaign
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has announced its association with Indo-Global Social Service Society to donate 100 units of advanced wall-mounted room heaters across night shelter homes in Delhi NCR.
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Nov
30
2017
Orient Electric launches 18 new models of water heaters catering to every space & need
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of 18 new models of water heaters this winter that would position the brand as a customer’s choice with wide range of water heaters in the market.
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Nov
29
2017
Orient Fans gets the prestigious ‘Superbrand 2017’ status
Orient Fans, a business vertical of Orient Electric, has been conferred with the Superbrand status for 2017 by leading independent brand arbiter Superbrands India.
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Nov
15
2017
Orient Electric opens its exclusive Smart Shop in Jaipur
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Jaipur, Rajasthan which carries complete range of Orient Electric products under one roof.
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Nov
06
2017
Orient Electric’s premium fans biz strengthens its footprint in Maharashtra
Orient Fans, a business vertical of Orient Electric, looks at expanding its market share in Maharashtra, one of its biggest markets in the country.
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Aug
17
2017
Orient Electric bets big on LED batten, expands range
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED lighting portfolio with new range of LED battens which deliver more light with up to 80% energy savings in comparison to the conventional tube lights.
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Aug
16
2017
Orient Electric launches an integrated ad campaign on LED Batten featuring MS Dhoni
Orient Electric, part of the USD 1.6 billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.
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May
14
2017
Orient Electric opens its exclusive Smart Shop in Bengaluru
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Bengaluru, Karnataka which carries the complete range of Orient Electric products under one roof.
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May
09
2017
Orient Electric launches new range of air coolers with distinctive features
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has launched its new range of air coolers catering to diverse needs and spaces.
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Mar
15
2017
Orient Electric goes heavy on digital for its new Aeroquiet fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has gone heavy on digital for its latest campaign of Aeroquiet ceiling fan.
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Feb
23
2017
MS Dhoni switches on the ‘very silent, very powerful’ Aeroquiet fan in Orient Electric’s new integrated campaign
Orient Electric today launched a new TVC campaign featuring the long-standing Ambassador MS Dhoni to introduce its new Aeroquiet Ceiling Fan.
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Feb
23
2017
Orient Electric sets industry benchmark with the launch of very silent, very powerful Aeroquiet Ceiling Fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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Jan
15
2017
Orient Electric opens its exclusive ‘Smart Shop’ in Raipur
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.
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Dec
16
2016
Orient Electric bags National Energy and Conservation Award 2016
Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.
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Nov
19
2016
Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan in Nepal
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.
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Oct
17
2016
Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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Oct
16
2016
Orient Electric opens its exclusive ‘Smart Shop’ in Ballabgarh
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.
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Sep
06
2016
Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards
Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting
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Sep
06
2016
Orient Electric awards its digital mandate to DigitasLBi
Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.
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Jul
07
2016
Orient Electric becomes India’s first brand to get BEE rating for its LED lamps
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.
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May
24
2016
Orient Electric opens its exclusive ‘Smart Shop’ in Indore
Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof.
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Apr
08
2016
Orient Electric opens its first exclusive ‘Smart Shop’ at Karnal
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under
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Oct
10
2015
Orient Electric bags the prestigious ‘Icon of the Year 2015’ award
New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on
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Oct
07
2015
Orient Electric enters low-voltage switchgear market
New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.
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Mar
12
2015
Orient Electric launches its premium range of BLDC fans, which consume 50% less energy
Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry
during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla
group, today unveiled its premium range of BLDC (
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Mar
10
2015
Cutting edge fan designs by National Institute of Design students create stir at the first Orient Electric Design Awards
New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.
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Mar
03
2015
Orient Electric announces change in leadership
New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.
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Jan
19
2015
Orient Electric’s Strategic Repositioning campaign bagged Bronze award at Effie 2014
New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it
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Dec
31
2014
Orient Electric launches Ecotech fans which consume 50% less energy
National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le
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Dec
18
2014
Orient Electric is now the new Superbrand of Fans
National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.
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Sep
18
2014
Orient Electric unveils its new range of Professional Luminaires
National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi.
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Aug
22
2014
Orient Electric wins the "Brand Revitalization Award" at World Brand Congress 2014
National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore.
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Jun
30
2014
Orient Electric introduces Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology
National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).
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Apr
16
2014
Orient unveils its new brand identity, consolidates businesses to be a lifestyle home solutions provider
Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric
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Jan
27
2014
Orient opens its exclusive store at Faridabad
Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s ran
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