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  • Apr 23 2019

    Orient Electric rolls out new TV ad with MS Dhoni to promote its IoT-enabled air coolers

    In line with its marketing strategy for the summer season, Orient Electric, part of the USD 1.8 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers
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  • Apr 18 2019

    Orient Electric gets ‘Superbrand 2019’ status for fans and air coolers

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the prestigious ‘Superbrand 2019’ status for fans and air coolers by leading independent brand arbiter Superbrands India.
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  • Apr 08 2019

    Orient Electric launches India’s first 5-blade portable fans with CTX technology

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has rolled out its 5-blade Wind-Pro series of portable fans featuring the revolutionary CTX (concentric winding) technology which ensures silent operation, high air thrust an
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  • Feb 24 2019

    Orient Electric rolls out its new TVC for Aeroslim, India’s first Smart fan

    Following an overwhelming response for teaser ads launched in January to promote brand’s newest offering, IoT-enabled Aeroslim fan, Orient Electric has now gone on air with a new TVC for Aeroslim.
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  • Jan 16 2019

    Orient Electric launches Aeroslim, India’s first smart ceiling fan

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the national launch of its new Aeroslim premium ceiling fan which is the India’s first smart fan.
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  • Dec 20 2018

    Orient Electric ups its premium game with new range of ‘lifestyle portable fans’

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today launched a new range of lifestyle portable fans featuring distinctive designs.
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  • Nov 28 2018

    De’Longhi Group forms strategic partnership with Orient Electric in India

    De'Longhi Group, the renowned Italian small appliances maker, today announced a strategic partnership with Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, to bring its international premium range of small appliances to the
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  • Sep 04 2018

    MS Dhoni urges people to switch to India’s first BEE 5-Star rated LED bulbs in Orient Electric’s latest ad campaign

    Orient Electric, part of the USD 1.8 billion CK Birla group, has launched an integrated advertising campaign featuring MS Dhoni to promote its BEE 5-star rated LED bulbs.
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  • Aug 22 2018

    Orient Electric eyes over 50% market share in the premium fans segment

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, showcased its complete range of premium ceiling fans at a press conference held in Kolkata, West Bengal. The phenomenal success of Aero Series range of aerodynamically design
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  • Aug 13 2018

    Orient Electric becomes India’s first brand to get BEE 5-star rating for its LED bulbs

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).
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  • Jul 09 2018

    Orient Electric bags the prestigious Golden Peacock Occupational Health & Safety Award 2018

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the globally acclaimed Golden Peacock Occupational Health & Safety Award (GPOHSA) for the year 2018 for its manufacturing facility at Faridabad.
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  • Jun 27 2018

    Retailers in Rajasthan win big through Orient Electric’s loyalty program

    Orient Electric, part of the diversified USD 1.8 billion CK Birla Group, today announced the winners of its Orient Connect Summer Bonanza campaign at a mega draw held at Jaipur in the presence of retailers, company officials and media.
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  • May 14 2018

    Orient Electric debuts on stock exchanges and hits upper circuit at Rs. 142

    India’s leading consumer electrical player, Orient Electric Limited, today got listed at Rs. 135.25 on the Bombay Stock Exchange (BSE) & National Stock Exchange (NSE) and hit the upper circuit limit of 5% to Rs 142.
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  • May 02 2018

    Orient Electric launches a new range of 5-blade portable fans

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the launch of its 5-blade Wind-Pro series of portable fans which promises high air thrust and delivery with silent operation.
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  • Apr 30 2018

    Silent fans take Orient Electric to No. 1 position in the premium segment

    Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has registered a robust increase in market share in the premium fans segment from 19% to 35% within one year.
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  • Feb 19 2018

    Orient Electric brings world class technology to its premium fans, launches Aerocool with winglet technology & aerofoil design

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerocool super premium ceiling fan which promises highest air delivery of 300 CMM with minimum air vortex and sound.
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  • Jan 16 2018

    Orient Electric presents the ‘Song of Silence’ in its new TVC for Aerostorm fan featuring MS Dhoni

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new TVC campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm super premium ceiling fan.
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  • Jan 16 2018

    Orient Electric launches Aerostorm fan, with Amazon

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerostorm premium ceiling fan with a tie-up with Amazon.
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  • Jan 08 2018

    Orient Electric gets positive response for LED Battens, expands range

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED Batten range following the overwhelming response it has received from the trade as well as consumers.
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  • Dec 30 2017

    Orient Electric spreads warmth among homeless with ‘Winter of Hope’ campaign

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has announced its association with Indo-Global Social Service Society to donate 100 units of advanced wall-mounted room heaters across night shelter homes in Delhi NCR.
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  • Nov 30 2017

    Orient Electric launches 18 new models of water heaters catering to every space & need

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of 18 new models of water heaters this winter that would position the brand as a customer’s choice with wide range of water heaters in the market.
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  • Nov 29 2017

    Orient Fans gets the prestigious ‘Superbrand 2017’ status

    Orient Fans, a business vertical of Orient Electric, has been conferred with the Superbrand status for 2017 by leading independent brand arbiter Superbrands India.
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  • Nov 15 2017

    Orient Electric opens its exclusive Smart Shop in Jaipur

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Jaipur, Rajasthan which carries complete range of Orient Electric products under one roof.
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  • Nov 06 2017

    Orient Electric’s premium fans biz strengthens its footprint in Maharashtra

    Orient Fans, a business vertical of Orient Electric, looks at expanding its market share in Maharashtra, one of its biggest markets in the country.
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  • Aug 17 2017

    Orient Electric bets big on LED batten, expands range

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED lighting portfolio with new range of LED battens which deliver more light with up to 80% energy savings in comparison to the conventional tube lights.
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  • Aug 16 2017

    Orient Electric launches an integrated ad campaign on LED Batten featuring MS Dhoni

    Orient Electric, part of the USD 1.6 billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.
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  • May 14 2017

    Orient Electric opens its exclusive Smart Shop in Bengaluru

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Bengaluru, Karnataka which carries the complete range of Orient Electric products under one roof.
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  • May 09 2017

    Orient Electric launches new range of air coolers with distinctive features

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has launched its new range of air coolers catering to diverse needs and spaces.
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  • Mar 15 2017

    Orient Electric goes heavy on digital for its new Aeroquiet fan

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has gone heavy on digital for its latest campaign of Aeroquiet ceiling fan.
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  • Feb 23 2017

    MS Dhoni switches on the ‘very silent, very powerful’ Aeroquiet fan in Orient Electric’s new integrated campaign

    Orient Electric today launched a new TVC campaign featuring the long-standing Ambassador MS Dhoni to introduce its new Aeroquiet Ceiling Fan.
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  • Feb 23 2017

    Orient Electric sets industry benchmark with the launch of very silent, very powerful Aeroquiet Ceiling Fan

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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  • Jan 15 2017

    Orient Electric opens its exclusive ‘Smart Shop’ in Raipur

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.
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  • Dec 16 2016

    Orient Electric bags National Energy and Conservation Award 2016

    Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.
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  • Nov 19 2016

    Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan in Nepal

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.
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  • Oct 17 2016

    Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
    View pdf
  • Oct 16 2016

    Orient Electric opens its exclusive ‘Smart Shop’ in Ballabgarh

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.
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  • Sep 06 2016

    Orient Electric awards its digital mandate to DigitasLBi

    Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.
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  • Sep 06 2016

    Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards

    Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting
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  • Jul 07 2016

    Orient Electric becomes India’s first brand to get BEE rating for its LED lamps

    Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.
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  • May 24 2016

    Orient Electric opens its exclusive ‘Smart Shop’ in Indore

    Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof.
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  • Apr 08 2016

    Orient Electric opens its first exclusive ‘Smart Shop’ at Karnal

    Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under
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  • Oct 10 2015

    Orient Electric bags the prestigious ‘Icon of the Year 2015’ award

    New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on
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  • Oct 07 2015

    Orient Electric enters low-voltage switchgear market

    New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.
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  • Mar 12 2015

    Orient Electric launches its premium range of BLDC fans, which consume 50% less energy

    Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla group, today unveiled its premium range of BLDC (
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  • Mar 10 2015

    Cutting edge fan designs by National Institute of Design students create stir at the first Orient Electric Design Awards

    New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.
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  • Mar 03 2015

    Orient Electric announces change in leadership

    New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.
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  • Jan 19 2015

    Orient Electric’s Strategic Repositioning campaign bagged Bronze award at Effie 2014

    New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it
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  • Dec 31 2014

    Orient Electric launches Ecotech fans which consume 50% less energy

    National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le
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  • Dec 18 2014

    Orient Electric is now the new Superbrand of Fans

    National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.
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  • Sep 18 2014

    Orient Electric unveils its new range of Professional Luminaires

    National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi.
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  • Aug 22 2014

    Orient Electric wins the "Brand Revitalization Award" at World Brand Congress 2014

    National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore.
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  • Jun 30 2014

    Orient Electric introduces Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology

    National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).
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  • Apr 16 2014

    Orient unveils its new brand identity, consolidates businesses to be a lifestyle home solutions provider

    Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric
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  • Jan 27 2014

    Orient opens its exclusive store at Faridabad

    Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s ran
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