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Aug
16
2017
Orient Electric launches an integrated ad campaign on LED Batten featuring MS Dhoni
Orient Electric, part of the USD 1.6 billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.
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May
14
2017
Orient Electric opens its exclusive Smart Shop in Bengaluru
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Bengaluru, Karnataka which carries the complete range of Orient Electric products under one roof.
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May
09
2017
Orient Electric launches new range of air coolers with distinctive features
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has launched its new range of air coolers catering to diverse needs and spaces.
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Mar
15
2017
Orient Electric goes heavy on digital for its new Aeroquiet fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has gone heavy on digital for its latest campaign of Aeroquiet ceiling fan.
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Feb
23
2017
MS Dhoni switches on the ‘very silent, very powerful’ Aeroquiet fan in Orient Electric’s new integrated campaign
Orient Electric today launched a new TVC campaign featuring the long-standing Ambassador MS Dhoni to introduce its new Aeroquiet Ceiling Fan.
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Feb
23
2017
Orient Electric sets industry benchmark with the launch of very silent, very powerful Aeroquiet Ceiling Fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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Jan
15
2017
Orient Electric opens its exclusive ‘Smart Shop’ in Raipur
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.
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Dec
16
2016
Orient Electric bags National Energy and Conservation Award 2016
Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.
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Nov
19
2016
Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan in Nepal
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.
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Oct
17
2016
Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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Oct
16
2016
Orient Electric opens its exclusive ‘Smart Shop’ in Ballabgarh
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.
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Sep
06
2016
Orient Electric awards its digital mandate to DigitasLBi
Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.
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Sep
06
2016
Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards
Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting
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Jul
07
2016
Orient Electric becomes India’s first brand to get BEE rating for its LED lamps
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.
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May
24
2016
Orient Electric opens its exclusive ‘Smart Shop’ in Indore
Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof.
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Apr
08
2016
Orient Electric opens its first exclusive ‘Smart Shop’ at Karnal
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under
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Oct
10
2015
Orient Electric bags the prestigious ‘Icon of the Year 2015’ award
New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on
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Oct
07
2015
Orient Electric enters low-voltage switchgear market
New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.
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Sep
21
2015
Orient Electric’s new integrated brand campaign urges Indian households to switch to LED lighting
New Delhi, 21 September, 2015 – Orient Electric has launched an integrated brand campaign for LED Lighting. The campaign featuring Mahendra Singh Dhoni urges Indian consumers to shift completely from conventional to LED Lighting.
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Aug
21
2015
Orient Electric bags ‘Make in India Awards for Excellence – 2015’
New Delhi, 21 August 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla group, has bagged the prestigious ‘Make in India Awards for Excellence – 2015’ in the Consumer Electrical Products category at a grand ceremony held on
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Mar
12
2015
Orient Electric launches its premium range of BLDC fans, which consume 50% less energy
Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry
during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla
group, today unveiled its premium range of BLDC (
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Mar
10
2015
Cutting edge fan designs by National Institute of Design students create stir at the first Orient Electric Design Awards
New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.
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Mar
03
2015
Orient Electric announces change in leadership
New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.
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Jan
19
2015
Orient Electric’s Strategic Repositioning campaign bagged Bronze award at Effie 2014
New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it
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Dec
31
2014
Orient Electric launches Ecotech fans which consume 50% less energy
National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le
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Dec
18
2014
Orient Electric is now the new Superbrand of Fans
National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.
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Sep
18
2014
Orient Electric unveils its new range of Professional Luminaires
National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi.
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Aug
22
2014
Orient Electric wins the "Brand Revitalization Award" at World Brand Congress 2014
National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore.
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Jun
30
2014
Orient Electric introduces Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology
National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).
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Apr
16
2014
Orient unveils its new brand identity, consolidates businesses to be a lifestyle home solutions provider
Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric
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Jan
27
2014
Orient opens its exclusive store at Faridabad
Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s ran
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