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Apr 07 2022
Orient Electric appoints Aditya Kohli to lead Human Resources
Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Aditya Kohli, as Chief Human Resources Officer. Aditya will be based at the company’s Head Office located in New Delhi. Aditya brings with him a rich experience of more than 23 years working in India and abroad with companies of repute like Hewitt Associates, Standard Charted Bank, Bharti Airtel, and Clix Capital.
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Apr 05 2022
Orient Electric launches Finstar range of portable fans
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new Finstar range of table, wall and stand fans which offer the perfect combination of style, performance, and affordability.
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Mar 01 2022
Orient Electric expands Exhaust fans range with new models
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its Exhaust fans range with new models which have been designed with focus on four defining aspects of style, performance, efficiency, and durability.
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Sep 15 2021
Orient Electric launches Stella modular switches
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of ‘Stella’ modular switches, which has been designed with focus on four defining aspects of safety, durability, performance, and style.
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Aug 02 2021
Orient Electric launches India’s Fastest ceiling fan ‘Falcon 425’ in Tamil Nadu
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Falcon 425, the fastest fan in the 1200 mm sweep size in the country with an astounding 425 RPM thus ensuring exceptional air delivery and air throw.
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Jul 14 2021
Orient Electric launches ChefSpecial range of kitchen appliances
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new ChefSpecial range of kitchen appliances, starting with ChefSpecial 1200W mixer grinder and ChefSpecial 400W Nutri blender.
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Jun 03 2021
Orient Supercoolers promise up to 14-degree temperature drop
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Supercoolers, a new range of metal-bodied air coolers made to withstand the toughest of weather conditions while providing an astounding 5000-7000 CMH of air delivery for superior cooling.
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Mar 10 2021
Orient Coolers promote Healthy fresh air during Covid
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its air coolers range with new models with the objective of providing - Fresh healthy air everywhere.
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Mar 05 2021
Orient celebrates Women’s Day, launches a new line of kitchen appliances
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new line of kitchen appliances, starting with Miracle Diva mixer grinder which has been designed keeping in view the needs of nuclear and dual-income working families.
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Feb 23 2021
Orient Electric expands premium fans range, launches IoT-enabled i-Float inverter fan
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its premium fans portfolio with the addition of IoT-enabled and 50% energy saving inverter fans. The company currently holds 48 per cent of the premium fans market and is now eyeing an even bigger share on the back of ever-increasing demand for high-end products.
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Feb 08 2021
Orient Electric launches new range of emergency LED lights
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Emergency LED lighting solutions which provide backup lighting for up to 4 hours during power outages.
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Feb 05 2021
Orient Electric partners with Star Sports as Associate Sponsor for India-England series
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its associate sponsorship in the India v/s England series on Star Sports. The brand will be airing its ads for Fans, Air Coolers, Lighting and Switchgear during live matches and non-live content on Star Sports channels in English, Hindi, Tamil, Telugu and Kannada.
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Dec 16 2020
Orient Electric eyes smaller towns & rural areas for growth in fans business
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier 3 & 4 markets and rural parts of the country.
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Dec 10 2020
Orient Electric flags off its first Smart-mobile van for Tamil Nadu
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has started its mobile van activity in the state of Tamil Nadu to increase brand awareness and to reach out to smaller towns and rural markets.
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Sep 24 2020
Orient Electric launches decorative range of water heaters ahead of the festive season
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of decorative water heaters, with alluring designs and finishes in line with the evolving market trends and changing consumer preferences.
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Jul 17 2020
Orient Electric enters Health Appliances segment, launches UV Sanitech
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its entry into the hygiene products segment with the launch of UV Sanitech, a box-shaped sanitisation chamber that uses ultraviolet (UV-C) light which kills viruses including coronavirus, bacteria and fungi on the surfaces of everyday objects and groceries in 4 minutes.
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Mar 04 2020
Orient Electric launches energy efficient ECMT Inverter air coolers
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of energy efficient inverter air coolers powered by ECM (Electronically Commutated Motor) technology that provides up to 50% savings on energy and
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Feb 18 2020
Orient Electric launches 50% energy saving and IoT-enabled inverter i-Series fans
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new i-Series range of fans powered by ECM technology that saves 50% energy as compared to ordinary fans thus promising a significant reduction in electricity
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Feb 18 2020
Orient Electric rolls out new TV ad with MS Dhoni to promote its 50% energy saving i-Series fans
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology.
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Jan 16 2020
Orient Electric launches air circulating luxury chandeliers
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new Eleganza series of air circulating luxury chandeliers with three mood lighting modes. The company is targeting to not only grow this category exponential
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Dec 23 2019
Orient Electric appoints Salil Kapoor to lead its Home Appliances business
Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Salil Kapoor as Business Head, Home Appliances business. Salil will be based at the company’s Head Office located in New Delhi.
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Sep 11 2019
Orient Electric expands Switchgear biz in Uttarakhand
Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, looks at strengthening its presence in the low-voltage Switchgear and Modular Switch segment in the state of Uttarakhand, both through B2C and B2B channels.
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Jul 15 2019
Orient Electric launches nation-wide ‘Scratch & Cash’ offer on fans
Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, has announced the roll-out of a nationwide ‘Scratch and Cash’ scheme on purchase of Orient Fans. The offer gives consumers a chance to avail instant discount or cashback of
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Jul 01 2019
Orient Electric launches EyeLuv LED lights to address the impact of invisible flicker on human eyes and health
Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, has expanded its LED lighting portfolio with new “EyeLuv series LED Lights” range which has Flicker-Control technology which reduces the harmful invisible flicker present i
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Jul 01 2019
MS Dhoni brings attention to harmful effects of invisible LED flicker in Orient Electric’s new ad campaign
Orient Electric, part of the diversified USD 2 billion CK Birla Group, has unveiled an integrated marketing campaign to raise awareness about the harmful effects of invisible flicker present in LED lights and to introduce its new range of EyeLuv LED light
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Apr 23 2019
Orient Electric rolls out new TV ad with MS Dhoni to promote its IoT-enabled air coolers
In line with its marketing strategy for the summer season, Orient Electric, part of the USD 1.8 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers
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Apr 18 2019
Orient Electric gets ‘Superbrand 2019’ status for fans and air coolers
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the prestigious ‘Superbrand 2019’ status for fans and air coolers by leading independent brand arbiter Superbrands India.
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Apr 08 2019
Orient Electric launches India’s first 5-blade portable fans with CTX technology
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has rolled out its 5-blade Wind-Pro series of portable fans featuring the revolutionary CTX (concentric winding) technology which ensures silent operation, high air thrust an
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Feb 24 2019
Orient Electric rolls out its new TVC for Aeroslim, India’s first Smart fan
Following an overwhelming response for teaser ads launched in January to promote brand’s newest offering, IoT-enabled Aeroslim fan, Orient Electric has now gone on air with a new TVC for Aeroslim.
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Jan 16 2019
Orient Electric launches Aeroslim, India’s first smart ceiling fan
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the national launch of its new Aeroslim premium ceiling fan which is the India’s first smart fan.
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Dec 20 2018
Orient Electric ups its premium game with new range of ‘lifestyle portable fans’
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today launched a new range of lifestyle portable fans featuring distinctive designs.
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Nov 28 2018
De’Longhi Group forms strategic partnership with Orient Electric in India
De'Longhi Group, the renowned Italian small appliances maker, today announced a strategic partnership with Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, to bring its international premium range of small appliances to the
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Sep 04 2018
MS Dhoni urges people to switch to India’s first BEE 5-Star rated LED bulbs in Orient Electric’s latest ad campaign
Orient Electric, part of the USD 1.8 billion CK Birla group, has launched an integrated advertising campaign featuring MS Dhoni to promote its BEE 5-star rated LED bulbs.
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Aug 22 2018
Orient Electric eyes over 50% market share in the premium fans segment
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, showcased its complete range of premium ceiling fans at a press conference held in Kolkata, West Bengal. The phenomenal success of Aero Series range of aerodynamically design
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Aug 13 2018
Orient Electric becomes India’s first brand to get BEE 5-star rating for its LED bulbs
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).
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Jul 09 2018
Orient Electric bags the prestigious Golden Peacock Occupational Health & Safety Award 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the globally acclaimed Golden Peacock Occupational Health & Safety Award (GPOHSA) for the year 2018 for its manufacturing facility at Faridabad.
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Jun 27 2018
Retailers in Rajasthan win big through Orient Electric’s loyalty program
Orient Electric, part of the diversified USD 1.8 billion CK Birla Group, today announced the winners of its Orient Connect Summer Bonanza campaign at a mega draw held at Jaipur in the presence of retailers, company officials and media.
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May 14 2018
Orient Electric debuts on stock exchanges and hits upper circuit at Rs. 142
India’s leading consumer electrical player, Orient Electric Limited, today got listed at Rs. 135.25 on the Bombay Stock Exchange (BSE) & National Stock Exchange (NSE) and hit the upper circuit limit of 5% to Rs 142.
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May 02 2018
Orient Electric launches a new range of 5-blade portable fans
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the launch of its 5-blade Wind-Pro series of portable fans which promises high air thrust and delivery with silent operation.
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Apr 30 2018
Silent fans take Orient Electric to No. 1 position in the premium segment
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has registered a robust increase in market share in the premium fans segment from 19% to 35% within one year.
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Feb 19 2018
Orient Electric brings world class technology to its premium fans, launches Aerocool with winglet technology & aerofoil design
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerocool super premium ceiling fan which promises highest air delivery of 300 CMM with minimum air vortex and sound.
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Jan 16 2018
Orient Electric launches Aerostorm fan, with Amazon
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerostorm premium ceiling fan with a tie-up with Amazon.
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Jan 16 2018
Orient Electric presents the ‘Song of Silence’ in its new TVC for Aerostorm fan featuring MS Dhoni
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new TVC campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm super premium ceiling fan.
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Jan 08 2018
Orient Electric gets positive response for LED Battens, expands range
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED Batten range following the overwhelming response it has received from the trade as well as consumers.
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Dec 30 2017
Orient Electric spreads warmth among homeless with ‘Winter of Hope’ campaign
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has announced its association with Indo-Global Social Service Society to donate 100 units of advanced wall-mounted room heaters across night shelter homes in Delhi NCR.
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Nov 30 2017
Orient Electric launches 18 new models of water heaters catering to every space & need
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of 18 new models of water heaters this winter that would position the brand as a customer’s choice with wide range of water heaters in the market.
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Nov 29 2017
Orient Fans gets the prestigious ‘Superbrand 2017’ status
Orient Fans, a business vertical of Orient Electric, has been conferred with the Superbrand status for 2017 by leading independent brand arbiter Superbrands India.
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Nov 15 2017
Orient Electric opens its exclusive Smart Shop in Jaipur
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Jaipur, Rajasthan which carries complete range of Orient Electric products under one roof.
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Nov 06 2017
Orient Electric’s premium fans biz strengthens its footprint in Maharashtra
Orient Fans, a business vertical of Orient Electric, looks at expanding its market share in Maharashtra, one of its biggest markets in the country.
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Aug 17 2017
Orient Electric bets big on LED batten, expands range
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED lighting portfolio with new range of LED battens which deliver more light with up to 80% energy savings in comparison to the conventional tube lights.
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Aug 16 2017
Orient Electric launches an integrated ad campaign on LED Batten featuring MS Dhoni
Orient Electric, part of the USD 1.6 billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.
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May 14 2017
Orient Electric opens its exclusive Smart Shop in Bengaluru
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Bengaluru, Karnataka which carries the complete range of Orient Electric products under one roof.
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May 09 2017
Orient Electric launches new range of air coolers with distinctive features
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has launched its new range of air coolers catering to diverse needs and spaces.
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Mar 15 2017
Orient Electric goes heavy on digital for its new Aeroquiet fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has gone heavy on digital for its latest campaign of Aeroquiet ceiling fan.
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Feb 23 2017
Orient Electric sets industry benchmark with the launch of very silent, very powerful Aeroquiet Ceiling Fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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Feb 23 2017
MS Dhoni switches on the ‘very silent, very powerful’ Aeroquiet fan in Orient Electric’s new integrated campaign
Orient Electric today launched a new TVC campaign featuring the long-standing Ambassador MS Dhoni to introduce its new Aeroquiet Ceiling Fan.
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Jan 15 2017
Orient Electric opens its exclusive ‘Smart Shop’ in Raipur
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.
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Dec 16 2016
Orient Electric bags National Energy and Conservation Award 2016
Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.
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Nov 19 2016
Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan in Nepal
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.
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Oct 17 2016
Orient Electric launches the “very silent, very powerful” Aeroquiet ceiling fan
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
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Oct 16 2016
Orient Electric opens its exclusive ‘Smart Shop’ in Ballabgarh
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.
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Sep 06 2016
Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards
Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting
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Sep 06 2016
Orient Electric awards its digital mandate to DigitasLBi
Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.
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Jul 07 2016
Orient Electric becomes India’s first brand to get BEE rating for its LED lamps
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.
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May 24 2016
Orient Electric opens its exclusive ‘Smart Shop’ in Indore
Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof.
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Apr 08 2016
Orient Electric opens its first exclusive ‘Smart Shop’ at Karnal
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under
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Oct 10 2015
Orient Electric bags the prestigious ‘Icon of the Year 2015’ award
New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on
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Oct 07 2015
Orient Electric enters low-voltage switchgear market
New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.
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Mar 12 2015
Orient Electric launches its premium range of BLDC fans, which consume 50% less energy
Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla group, today unveiled its premium range of BLDC (
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Mar 10 2015
Cutting edge fan designs by National Institute of Design students create stir at the first Orient Electric Design Awards
New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.
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Mar 03 2015
Orient Electric announces change in leadership
New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.
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Jan 19 2015
Orient Electric’s Strategic Repositioning campaign bagged Bronze award at Effie 2014
New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it
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Dec 31 2014
Orient Electric launches Ecotech fans which consume 50% less energy
National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le
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Dec 18 2014
Orient Electric is now the new Superbrand of Fans
National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.
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Sep 18 2014
Orient Electric unveils its new range of Professional Luminaires
National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi.
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Aug 22 2014
Orient Electric wins the "Brand Revitalization Award" at World Brand Congress 2014
National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore.
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Jun 30 2014
Orient Electric introduces Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology
National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).
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Apr 16 2014
Orient unveils its new brand identity, consolidates businesses to be a lifestyle home solutions provider
Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric
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Jan 27 2014
Orient opens its exclusive store at Faridabad
Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s ran
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Mail us at customer.connect@orientelectric.com or call 18001037574
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