Orient Electric is a division of Orient Paper and Industries Limited (OPIL), which was incorporated as Orient Paper Mills Ltd. in 1939. The C K Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India. As of today, OPIL has established its identity as an industry leading multi-product company that manufactures a wide range of writing papers, printing papers, industrial papers, speciality papers, paper products and boards. The C K Birla Group has promoted and established a large number of industrial undertakings manufacturing a diverse range of products such as Automobiles, Earthmoving Equipment, Engineering Products, Ball Bearings, Building Materials, Chemical Plants and Software Development etc.
The C K Birla Group, as part of its growth plan, laid foundation of Orient General Industries Ltd in 1954. The 100 percent subsidiary company engaged in the manufacturing of electrical goods and appliances such as exhaust and ventilation devices, motors etc.
Orient Electric developed and patented the revolutionary PSPO (Peak Speed Performance Output) technology in early 90's which changed the industry outlook all together. In order to improve production, meet the ever-changing needs of the customers, and establish itself as a global market leader, Orient Electric also equipped its manufacturing plants at Faridabad in Haryana and Kolkata in the state of West Bengal with state of the art machinery and technology.
Capitalizing on its strong brand identity developed over the years, Orient Electric forayed into a new range of electrical products. It started trading of CFLs (compact fluorescent) and FTLs (fluorescent tube) in the year 2007. In 2008, the company set up an advanced manufacturing unit at Faridabad in the state of Haryana dedicated to manufacturing of CFLs and FTLs.
Orient Electric ventured into the home appliances market in 2011 with a wide range of products including Juicer Mixer Grinders, Mixer Grinders, Toasters, Electric Kettle, Coolers, Induction Cooker, Rice Cooker, Geysers, Electric Iron and Water Heaters. Orient Electric's Home Appliances division now enjoys a pan India presence with a strong distribution network.
The company changed its brand name and identity from 'Orient Electricals' to 'Orient Electric' and consolidated its business verticals of Fans, Lighting and Home Appliances. The brand revamp was done with an aim to establish the company's identity as a one-stop home solutions provider with the next generation customers who make informed buying decisions. As part of the brand repositioning plan, the company also launched a new unified communications campaign 'Switch to smart' and its new logo in the vibrant colour 'orange'. The year also marked the launch of BLDC fans and Orient Electric's entry into LED lighting solutions.
Continuing with its efforts to position itself as one-stop solution provider of lifestyle electrical solutions, Orient Electric forayed into the Switchgear market. The products in the low voltage Switchgear range are MCBs, RCBs, Isolators and Distribution boards. The company manufactures the Switchgear range at its state of the art manufacturing facility located at Noida in the state of Uttar Pradesh.